Golf Datatech Reports
Rounds Played at Record High Levels for 2012
Golf Datatech, LLC (www.golfdatatech.com),
the golf industrys leading independent research firm for
consumer, trade and retail golf trends, announced on November
15, 2012 that rounds played in 2012 have increased significantly
and are trending towards record high levels for the year. The
trending growth in rounds played, which are at levels not previously
experienced since 2006, are backed by findings that show consistent,
favorable weather conditions throughout the country, based on
reports provided by Weather Trends, International.
For the first nine months
of 2012, Golf Rounds Played throughout the U.S. are at an all-time
high in terms of percentage increase, up 7.5% over 2011,
said Golf Datatechs Tom Stine. This is the largest
jump in rounds played since we began tracking them in 1999.
With the weather data from Weather Trends, International, it
is easy to conclude that favorable temperatures and low precipitation
throughout the year has been the biggest contributing factor.
However, we also hope that the golf industrys grow
the game efforts are beginning to pay dividends and play
a part in this noteworthy increase.
Stine adds, Its
sadly ironic that these findings have come out just as the Northeast
was hit with a devastating hurricane that has impacted so many
individuals personally, while causing extensive damage to homes,
businesses, schools and leisure facilities, such as golf courses.
Our thoughts are with everyone affected by the storm.
In spite of the devastating
hurricane, full year data on the entire country, including the
Northeast, speaks very positively for the entire golf industry.
Key findings in the study include the following:
The East North Central region,
which includes Wisconsin, Illinois, Indiana, Ohio and Michigan,
has reported a 13.4% increase in rounds played year-to-date,
the most significant increase in the country. The average temperature
has increased by 4.2° as compared to 2011, while the precipitation
has decreased 31%.
In the South Atlantic region,
which consists of Florida, Georgia, South Carolina, North Carolina,
Virginia, West Virginia, Delaware and Maryland, rounds played
increased by only 3.7% as compared to 2011, which demonstrates
the smallest increase in the country. The average temperature
increase was only 1° as compared to 2011, and there was no
change in the amount of precipitation.
For more information on national
rounds played or other Golf Datatech Reports, call 888-944-4116
or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time
it has become the industrys golf standard for accurate
and timely information on the retail sales, inventory, pricing,
and distribution of golf products through the on and off course
channels. In 1998, the Company extended its reach into
consumer research and strategic sales and marketing consulting.
In 2006, the Company expanded its retail and consumer research
programs into the United Kingdom and in 2008 added markets in
Europe. Golf Datatech now produces the first-ever electronically
driven golf retail sales reports for the UK, Sweden and Germany.